Advanced Heatmap
More than where they walked — learn what they actually stopped for.
A basic heatmap tells you where people walked. Advanced Heatmap tells you what they cared about — where shoppers stopped, turned, and lingered, shelf by shelf, display by display.
Advanced Heatmap generates heat map data that reflects customer interest through behavioral analysis. Instead of only recording presence — the path a shopper's feet took — it identifies where people stopped, which way they faced, and how long they lingered. That distinction matters: an aisle everyone walks through to reach the checkout looks hot on a basic heatmap, but Advanced Heatmap shows whether anyone actually engaged with what's on its shelves.
Multiple areas can be configured within a single camera view, so each shelf section, endcap, display table, or exhibition area gets its own interest score. Visualized side by side, the data shows which fixtures earn attention and which are dead space — direct input for layout changes, merchandising resets, planogram compliance debates, and staffing placement.
What It Does
Who Uses It
Settle the Endcap Argument With Data.
When the seasonal display draws long dwell but the adjacent promo shelf gets walked past, you know where the next reset budget goes — and what to charge suppliers for placement.
- Dwell data by endcap, shelf section, and promo area
- Know which placements earn attention and which get walked past
- Hard numbers to support supplier placement conversations
Does the Front-of-Store Table Actually Stop Shoppers — or Just Slow Them Down?
Measure whether a display earns genuine interest or just creates friction. Compare before and after a merchandising change with hard numbers instead of a manager's impression.
- Interest data before and after a merchandising reset
- Distinguish displays that stop shoppers from ones they walk around
- Evidence to settle layout debates without relying on gut feel
Prove Display Performance to Retail Partners With Interest Data, Not Impressions.
Interest data per shelf area shows whether a new package or planogram earns engagement — not just distribution. Give retail partners evidence instead of assertions.
- Shelf-level interest scores for every configured display area
- Measure whether a new planogram or package earns engagement
- Data to support placement negotiations with retail partners
Score Every Kiosk and Pop-Up — and Price the Zones That Earn Attention.
Score interest at kiosks, pop-ups, and exhibit areas to set lease rates for high-engagement zones and rework the ones visitors walk past without stopping.
- Interest scores per kiosk, pop-up, and exhibit area
- Data to price high-engagement zones at premium rates
- Identify low-interest areas before renewing a tenant or placement
Place Staff Where Customer Interest Is Highest — Not Where It's Assumed to Be.
See which product displays, rate boards, and demo stations customers actually study while waiting — then place staff where the data says attention concentrates.
- Interest data per display, rate board, and demo station
- Staff placement guided by where customers actually engage
- Compare interest across branch locations to standardize layout
How It Works
Advanced Heatmap runs on the same Clear Watch cameras that secure your store. During opening hours, the AI accumulates behavioral interest data across every configured area, feeding merchandising and layout decisions. After hours, the identical cameras switch to Clear Watch's 24/7 live security monitoring. One platform: business intelligence during the day, security at night.
FAQs
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The standard Heatmap measures presence — where people have been detected, showing high- and low-activity areas over time. Advanced Heatmap goes further: it analyzes behavior — stopping, facing, lingering — to measure interest, so a high-traffic pass-through aisle no longer looks the same as a display shoppers actually engage with.
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Yes. Multiple areas can be configured within a single camera view — each shelf, endcap, or exhibit zone is scored independently, then compared side by side.
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No. The output is aggregated heat map data reflecting interest levels across configured areas — it is a merchandising measurement tool, not a tracking or identification system.
Find Out What’s Actually Earning Attention on Your Floor
GET STARTED
Talk to a Clear Watch specialist about adding Advanced Heatmap to your existing cameras — and turning shopper behavior into hard data for your next merchandising reset.